For our latest Ian Anderson workshop we were given the daunting task of re-branding God. I started by thinking of god in a visual sense that people may think of him as and looking back at religious iconography. After spending some time in a church on Oxford road I realised that it was all slightly depressing and morbid. Then I further realised that whatever people want from got it essentially comes down to being happy or wishing happiness upon other people, this led to me using the smile as his new 'brand' image. It is one of the most basic forms of human communication and is instantly recognisable across the world so it would be perfect to reach out to everybody and create the same message.